I mean...would it kill someone to actually respond to your Instagram caption with a relevant comment instead of some dumb emoji or "looks great!" when you were talking about how your pet just died?
It can't be THAT hard.
Hundreds of people have clearly figured this shit out before and we're totally not idiots, right?
And when you do get some engagement around a marketing effort you're not sure what to do next to keep 'em engaged and get them ready to whip out their credit cards. It feels like one big game of cross your fingers, hold your breath, and hope like hell this works.
Ever played that before? Me too.
To make matters worse, people and platforms act like looking at the data is the solution. "What do the numbers tell you?"
"I don't know, Karen. If I knew, we wouldn't be here. What DO the numbers tell me?!"
Nowadays every freaking platform on the planet has oogles and oogles of data to give you, but doesn't really tell you what to do with it. You just wanna know "IS IT WORKING?!" ARE "PEOPLE PAYING ATTENTION?"
It would be an EPIC game changer if you just knew once and for all what was working, what was building momentum, or even what was a complete waste of time and you can stop doing immediately. Which would be even more great because that's usually the shit we hate the most, isn't it?
It would be super epic if there was a simple way to know which numbers were important, which were less so, and how to put them together in a way so you knew it—at a glance.
Keep reading Khaleesi, I got you.
When it comes to marketing there's lots of info out there and it's so easy to get distracted, frustrated, and overwhelmed by shit that doesn't really matter.
At the end of the day there are really only three numbers to be obsessed with:
Easy enough, right?
But how do you know those numbers? Which numbers count for which question? We're business owners, not math wizards and that sure does sound like a lot of freaking math.
To finally take the guess work out of your marketing and stop spending hours trying to figure out what means what, we've put together a one-stop-shop airtable for to track your analytics and tell you at a glance what's working, what's gaining momentum, and what's totally not working.
Each week or month, you'll drop the requested numbers from the applicable accounts in the airtable and BAM! You'll easily be able to distinguish between high and low engagement, other stats you specifically may want to track, and—in seconds—be able to know to answer to the three numbers you need to be obsessed with as the boss.
You won't just know these numbers though, you'll also know:
All info that's super easy to digest and makes marketing decisions a bajillion times easier and allows you to stop wasting your time on shit that doesn't matter or winging it hoping like hell something works.